Special Call for Proposals

The Food Policy Research Program (FPR) invites letters of intent for formative research on how ultra-processed food (UPF) labels affect consumer behavior and perceptions, alone and in combination with front-of-package nutrition labeling.

Background

Non-UPF Labels

At least three private, voluntary non-UPF certification systems are currently in use in the US, and California recently passed legislation that would create a fourth administered by the state.

UPF Identity Labels

The administration may also be considering front-of-package UPF identity labels (i.e., labels stating that a food is ultra-processed or has ultra-processed ingredients).

Front-of-Package UPF Warning Labels

Federal legislation has been introduced to require front-of-package UPF warning labels. Meanwhile, the FDA is moving toward finalizing front-of-package nutrition labeling, which may take the form of “high in” labels similar to systems used in other countries and adapting them for the US context.

Applicants should confirm the current status of the policies described above at the time of submission.

Research Area 1: UPF Labels in Combination with Front-of-Package Nutrition Labeling

Research Question

  • How do non-UPF labels, UPF identity labels, and UPF warning labels, alone and in combination with “high in” front-of-package nutrition labels, affect consumers’ purchasing behavior and perceptions of a range of US products?
Primary OutcomesSecondary Outcomes
Selection of a UPF productPerceived healthfulness of individual products
Selection of a product carrying a “high in” designationNoticing or recalling the UPF or nutrition label
Nutritional quality of the selected item (e.g., Nutrient Profile Index score)Self-reported use of the UPF or nutrition label in making a selection

Applicants may propose additional study arms testing other front-of-package labels.

  • Inclusion of an FDA “healthy” icon.
  • Inclusion of a traffic-light system in which foods meeting the FDA “healthy” definition receive a green label, UPFs receive a red label, and all other foods receive a yellow label.

Research Area 2: Health Halo Effects of Non-UPF Labels

Research Question

  • How do non-UPF labels applied under different certification systems affect consumers’ purchasing behavior and perceptions of the products carrying them?

Proposals responsive to this question should give particular attention to products that would not meet the FDA “healthy” definition but would qualify for a non-UPF label under one or more existing or proposed certification systems, including California’s proposed definition and the three voluntary certification initiatives currently in use.

Award Information

Awards under this call are made through FPR’s formative research mechanism. The funding limit for a single grant is $75,000. Formative research projects should provide evidence to inform food policy development.

All proposed projects must conclude prior to January 2029. Letters of intent must be submitted by October 15th, 2026.

Eligibility

All applicants, including subcontractors and consultants, must be affiliated with a university or research institution.

How to Apply

  1. Download and complete the letter of intent template for formative and evaluation research studies, available on the Research Opportunities page.
  2. Email the completed letter of intent to FPR-funding@uic.edu using the subject line: Letter of Intent for FPR UPF Labeling Special Call [PI last name].
  3. The Food Policy Research Program will review letters of intent on a rolling basis and invite selected applicants to submit a full proposal through UIC’s InfoReady system.

For questions related to this call, please email FPR-funding@uic.edu.